An Innovation Story Worth a Film

External views matter. Even in technicalities. Do you remember that scene in the movie ‘Armageddon’ with those new mortal heroes walking in slow motion in their orange-NASA-‘patched’ uniforms?  They walked as if approaching you from the front. How not to rember it? The confidence in their faces, the synchronisation of their steps, the determination of […]

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Understanding Business Models

“Acknowledging your business model configuration is really helpful because It allows you to have a detailed view of the key elements of your company, in which you can make relevant (design) changes/modifications that might give your business uniqueness and advantage.” This opposes the general – overall view of your business that might give you diffusive […]

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